Sustainability Momentum Sdn Bhd

With the air pollution in Beijing hitting an all-time high, Chinese billionaire Chen Guangbiao is trying to make a point by selling cans of fresh air. The air is said to be ‘flavoured’ with aromas such as “pristine Tibet, post-industrial Taiwan and revolutionary Yan’an” and is selling for five yuan (about 80 US cents) each. It seems however that Mr Chen is not doing this for the money. He is simply trying to draw attention to China’s air quality which is so bad that even bottled fresh air does not seem like a far-fetched idea.