Sustainability Momentum Sdn Bhd

Tide Cold Water: Washing Powder that Repurpose 7000 Tons of Agricultural Waste a Year

Photo Credit:
Click Green
As the global leaders in consumer products, DuPont and Procter & Gamble have taken a new step forward by switching the source of the key ingredient of North American Tide laundry detergent from corn-based ethanol to cellulosic ethanol. The substitution is expected to repurpose about 7000 tons of agricultural waste annually. DuPont will produce the cellulosic ethanol in a new bio-refinery by utilizing a process with zero net carbon emissions. Followed by the initiative to remove phosphates in laundry products in January 2014, this decision represents another strong commitment from both companies in making good use of their strength in global markets to change consumer behavior.
Date & Source: October 6, 2014, Click Green